I've been saying it for years, the real reason that Trimet loves fare less square is that IT GETS PEOPLE ON THE TRANSIT SYSTEM.
We all know how they BRAG about Trimet having the most rides PER CAPITA.
Well, guess what, It turns out that the great Blog PORTLAND A-FOOT which is written by MICHAEL ANDERSON, has discovered that if FREE is taken out of the equation, there will be a resulting DROP in total ridership.
Enough to end bragging rights about MOST RIDERSHIP PER CAPITA? We will only find out when its gone.
Elimination will certainly end MAX BRAGGING RIGHTS for sure.
I would wager heavily indeed that MAX RIDERSHIP WILL TUMBLE if the fareless is ended.
I've always speculated that TRIMET'S FLAWED TRANSFER SYSTEM is another way to bump up ridership numbers.
If they actually created a transfer system that was actually ENFORCEABLE, Trimet ridership would just be ho hum.
When we set the price of a Lindt truffle at 15 cents and a Kiss at one cent, we were not surprised to find that our customers acted with a good deal of rationality: they compared the price and quality of the Kiss with the price and quality of the truffle, and then made their choice. About 73 percent of them chose the truffle and 27 percent chose a Kiss.
Now we decided to see how FREE! might change the situation. So we offered the Lindt truffle for 14 cents and the Kisses free. … Some 69 percent of our customers (up from 27 percent before) chose the FREE! Kiss, giving up the opportunity to get the Lindt truffle for a very good price. Meanwhile, the Lindt truffle took a tumble; customers choosing it decreased from 73 to 31 percent.
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