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Saturday, August 13, 2011
Bus wrap on 1731
It kind of made me wonder - is it cheaper for companies to advertise on a bus like this that isn't likely to spend a lot of time downtown compared to a newer low-floor (and therefore isn't as likely to be seen by as many people?)
I was wondering if they intentionally picked an old Merlo bus. A full wrap can't be cheap, but I wonder if they got a discount for doing it on a 1700 versus something out of Powell or Center.
3 comments:
Very good question! I wonder if the people that are buying the advertisements realize that?
I was wondering if they intentionally picked an old Merlo bus. A full wrap can't be cheap, but I wonder if they got a discount for doing it on a 1700 versus something out of Powell or Center.
The ads could have been requested to be viewed mainly on the westside. Prices probably differ based on the demographics you want to reach.
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