$17 million in the red? CUT OUT MARKETING!

Welcome to Marketing! The Marketing Department supports the agency's expectation to communicate, represent and achieve safety-driven service excellence with an integrated approach to creating the best possible experience for our customers. Marketing's focus will be on key initiatives that seek to enhance ridership experience and build community support in alignment with TriMet's brand position and shared values. Contributions to the overall success of agency priorities will come in the form of quantitative and qualitative outcomes. Marketing Priorities: * Safety Education Encourage safe behavior and increase awareness of what we do to help keep people safe. * Brand Management/Public Relations Promote and protect the key principles of The TriMet Way, aligning our vision with public perception by promoting positive examples of transit benefits, and managing and strengthening our relationships with customers and the community by being proactive and interactive with information and engagement. * Ridership Promote new and existing amenities, tools and service to our riders and prospects, to enhance the customer experience. * Customer Information Deliver timely, accurate and relevant information to riders via static and dynamic content channels, providing customer what they want (and need), when they want it. * Revenue Generation Manage pass programs, partnerships and advertising/promotional opportunities to maximize revenue and/or leverage resources for the agency.