The latest move by the transit agency? MBTA brass is considering GPS-controlled radio ads on buses, the Boston Globe reports. It's the second time the T has tried audio ads aimed at riders. Response against the first go-round was overwhelming.
“We’re going to take a look at it. We haven’t made a decision, but it’s something I’m interested in," T General Manager Richard Davey told the paper recently.
Radio ads on the MBTA buses? Thank goodness for my car. | Boston Business Journal
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