Friday, April 13, 2012

Creating a campaign of "fear" seems to be a transit executive trademark

 Anybody else find it a little strange that Boston's MBTA and Portland's Trimet seem to be using identical strategies in dealing with the public?

MBTA Acting General Manager Jonathan Davis is to be commended for creating a brilliant fear campaign that worked.
As we predicted, the T “compromised” on its most draconian cuts, leaving people feeling more or less relieved by the lower level of butchery and money-grabbing that will happen.
Editorial: The T cut success | Jamaica Plain Gazette
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1 comment:

Nedwell said...

Just like there are business consultants for discrediting unions, there's undoubtedly a consultant group that will manage your transit system's fare increase/service cut - for a nice fee.

Certainly one technique is to scare the hell out of everyone with insane service cut threats, then only implement merely crippling cuts. The battered riding public then feels gratitude.

Friday, April 13, 2012 9:46:00 AM

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