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Friday, January 6, 2012

HOW TO GET PEOPLE TO RIDE TRANSIT

So many people have told us they are willing to take an express bus if there was Wi-Fi and more comfortable seating," said Ken Yeager, chairman of the Valley Transportation Authority board. "We're doing it now, and we're hoping this increases overall ridership levels."
The VTA will roll out about 10 buses Monday and a total of 20 by the end of the month. They will be easy to spot, as they are candy-apple red and silver, with "VTA Express" and "Hybrid" written on each side.
The VTA is taking a cue from Yahoo, Google, Cisco and Apple, Silicon Valley titans that contract with private bus lines to ferry workers to their campuses in plush, worker-friendly buses.

FULL STORY HERE! 

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