Friday, September 27, 2013
HOW TO KILL THE STREETCAR
To help fill the streetcar revenue gap, board members are discussing a fare hike. One option would take a ticket from $1 to $2.50 — the same as a TriMet two-hour ticket.
While the goal is to increase revenue, a fare hike may hurt ridership. In June 2011, when the streetcar began charging for tickets, ridership decreased despite the opening of a new eastside line.
“Increasing the price can always make ridership go down,” Gustafson said. “There is well-documented information about that.”
Do people ride if Streetcar fare rises? | KOIN.com