Brilliant

These people really know how to manage public opinion. 

It's masterful, its surprising they are not working for the National Security Agency. (or maybe they are)

There is no other public agency in Portland that has a bigger public presence than Trimet.

Somehow they have integrated themselves into the 'face of Portland'. (which is nothing but Public Relations)

Bring out the train  like its 'something special'. 

The fact is its just another train, nothing special at all to it. 

 It's very close to a sporting event and the facade created  around that.