Keeping a watchful eye on Portland's 'world famous' transit system Trimet! (known to the locals as the Trimess)
For whatever reason, I didn't receive a copy of the release; only saw it thanks to Tom Horton's Twitter.I RT'd Tom, and within an hour got an email from TriMet saying the release was false and that they'd be issuing a release of their own. So I undid my RT of Tom and wrote a tweet linking to the union release and quoting TriMet's statement that the union claim is wrong.TriMet, meanwhile, prepared a release that went to hundreds of people on the mailing lists that they've been building for years. That's the power of a mailing list.I'm not actually disputing your conclusion. But good PR campaigns are hard, and they take time and resources to build.
I know that you're the best reporter we have!
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