The Barnett Government spent more than $27,000 to come up with the
name of its light rail network - and it could have just googled it.
The name - Metro Area Express or MAX - is the same as the light rail system in Portland, Oregon.
According to Wikipedia, Portland's light rail system was named MAX in 1986 after an employee contest.
Shadow transport minister Ken Travers said that consultants were paid $27,840 to develop the name and brand for MAX.
"This
is an extraordinary amount of money to spend on a name that could have
easily been discovered through internet searches," Mr Travers said.
"The
Barnett Government has no idea how much the network will cost, where it
will go or how it will operate but is spending money on its name and
brand.
"I find it difficult to believe the branding strategy could not have been achieved without the need to engage a consultant.
"A good light rail plan would sell itself."
Mr
Travers said the Barnett Government continued to engage in wasteful
spending at a time when West Australians were struggling with soaring
cost-of-living, cuts to front-line services and a congestion crisis on
our roads.
"Government branding is an area from which the Barnett Government should be looking to identify savings," he said.
Charged to the MAX for light rail network's name - The West Australian
2 comments:
LOL, this is the end result of the free loading coat tails / smoozers!
AMx
Mx
Ax
Xa
Xm
AxM
Here's my Free minute of brain storming...
Send your bill of $27,000 to whoever!
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